Seven West Media (SWM) has made several new senior sales appointments, with Nicole Bence and Natalie Harvey stepping into new roles.
The shake-up follows SWM’s acquisition of Prime Media Group which was completed in January.
Natalie Harvey, previously network director of sales, has been appointed national sales director. She is now responsible for leading the network’s convergence and growth across capital city, regional, and BVOD markets.
Nicole Bence, previously network digital sales director, takes up the new position of national sales director of digital. Bence will drive a range of advanced digital advertising initiatives and oversee Seven’s commercial digital, data, innovation and programmatic offerings.
Dave Walker joins Seven from Prime as director of national trading and revenue operations. With more than 30 years’ experience in Australia and New Zealand, Walker has held roles in sales leadership, television trading, system integration and media agency strategy planning and buying.
Greg Gabel, previously sales director at 7Queensland, takes on the new role of national regional sales director of local markets, responsible for overseeing sales in all regional markets and driving new products and processes for local teams across broadcast and digital. Gabel’s appointment brings together regional sales areas under one person for the first time.
Seven West Media chief revenue officer Kurt Burnette says the new sales structure is designed to support the network’s transformation.
“Our acquisition of Prime provides our commercial partners and brands with an unmatched total video audience proposition,” Burnette says.
“Seven can now reach more than 90% of Australia’s population each month as one integrated company, giving advertisers and agencies easy and seamless access to metro and regional markets. It’s a game-changing move for our customers, our people and our company, meaning quite simply we are even better together.”
In Western Australia, the local regional sales team will work closely with the Perth capital city sales team and report to chief executive officer, Seven West Media WA, Maryna Fewster, and Seven Perth sales director, Damian Hampson.
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