It’s hard to keep track of the account wins and losses across the industry. To help you keep on top of who has what, here’s a wrap of the pitches from the week.
Amicus Digital, a Merkle company part of the Dentsu Aegis Network, has been appointed by Seafolly as its CRM loyalty and marketing automation agency following a competitive three-way pitch. The appointment sees Amicus Digital's team support Seafolly with enterprise architecture, data and technology consulting, technical implementation and strategy to deliver a customer experience informed by data and enabled by Salesforce technology. The digital agency will build on both Seafolly and Sunburn's newly launched loyalty programme The Beach Club to drive more personalised, data-driven touchpoints for shoppers.
Independent Melbourne agency DPR&Co has expanded its existing relationship with Honda, now managing Honda Marine's social media in Australia. The agency's responsibilities will include strategy, content creation and execution across its Facebook and Instagram social media channels with the aim to engage fans through both aspirational lifestyle and educational content. DPR&Co has worked with Honda's brands for eight years including Honda Power Equipment, for its above and below the line strategy and creative execution, including TV, radio, outdoor, point of sale, digital and social.
Australian pearling company Paspaley has announced the appointment of Speed as its lead media agency. Speed chief accelerator Ian Perrin says the agency will work with the "iconic" brand to evolve its approach to media. Paspaley head of marketing Iris Kleimann says Speed was the right partner to help the brand meet its needs. "We believe that Speed is the right partner to help us evolve and cut through the complexity of the dramatically changing media world, whilst genuinely integrating with our creative agency partners," Kleimann says. The independent agency, which is powered by Omnicom Media Group, will begin working with Paspaley effective immediately.
Smartphone manufacturer Oppo Australia has appointed Sydney-based digital marketing and SEO agency Prosperity Media has been appointed as its SEO and SEM partner. The partnership is set to enable Oppo to cater to the Australian market's appetite for smartphones. Oppo Australia managing director Michael Tran says that Prosperity Media was chosen for being both proactive and transparent. The win expands Prosperity Media’s portfolio of Australia and US market clients across a number of verticals including finance, education, industrial solutions, and law.
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