It’s hard to keep track of the account wins and losses across the industry. To help you keep on top of who has what, here’s a wrap of the pitches from the week.
Slater and Gordon appoints new media agency
Australian consumer law firm Slater and Gordon has appointed Audience Group to handle its media planning and buying after a competitive pitch process which included agencies from Melbourne, Sydney and Brisbane. The appointment comes following the law firm's "digital transformation process", with Slater and Gordon chief client officer Dina Tutungi saying it was after a media agency that could better leverage high quality data.
Full-service independent agency Stratosphere has been appointed as the media agency for one of Australia’s largest vitamins companies, Nature’s Care. Stratosphere’s remit will include media strategy, planning and buying. Nature's Care brand director Richard Knight says the company was impressed with the agency's "data-led consumer insights and unique approach to media buying". The agency is now tasked with helping the brand reach its "aggressive growth targets".
Full service marketing agency ADZ Collective has announced an exclusive partnership with Tixstar sports and entertainment experience brand. The recent appointment encompasses all of ADZ Collective’s capabilities from creative and graphic design, through to content creation and output. ADZ Collective founder and creative director Sally Douglas says that the new account will assist the agency with expanding its "consumer credentials". Tixstar co-founder and CEO Clint Hillas says he's confident the agency will take the business to "new heights".
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