Pitch Wrap: Nestlé, Safcol

By AdNews | 9 April 2020

It’s hard to keep track of the account wins and losses across the industry. To help you keep on top of who has what, here’s a wrap of the pitches from the week.

Nestlé Australia has appointed Red Havas as PR agency of record for its confectionery business following a competitive pitch. Red Havas will work across the KitKat and Allen’s portfolio. Its full remit includes creating PR, influencer and brand experience programs for both brands, putting storytelling at the heart. Red will be charged with building brand equity while also supporting significant campaign and product launches slated to take place later this year.

Uncle Tobys
Ogilvy Australia has extended its relationship with Nestlé to undertake a range of work for the Uncle Tobys Masterbrand and Cereals business, following a competitive pitch. The agency has worked on Uncle Tobys Snacks for more than 15 years. Its expanded remit now includes leading the Uncle Tobys Masterbrand development and executing a suite of work for sub-brands such as Traditional Oats, Oat Sachets, Plus and Breakfast Bakes.

Independent consumer branding agency Our Revolution has added Safcol Australia to its portfolio of food brand clients. Safcol, a supplier of fresh, frozen and packaged seafood, has appointed Our Revolution to spearhead a key 2020 initiative. Our Revolution will deliver a suite of services including brand positioning and strategy, packaging design and portfolio architecture.

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