Pitch Wrap: Kathmandu, Deliveroo, L’Oréal

By AdNews | 26 September 2019

It’s hard to keep track of the account wins and losses across the industry. To help you keep on top of who has what, here’s a wrap of the pitches from the week.

Travel and adventure retailer, Kathmandu has named Vizeum as their marketing communications agency for Australia and New Zealand. Vizeum, in collaboration with Dentsu Aegis Network (DAN) partner agency and Kathmandu’s digital media agency of record, Columbus, a Merkle Company will deliver integrated marketing communications solutions. Vizeum’s remit for the account is media strategy, planning and buying for offline media.

Initiative has been awarded the Australian media-communications portfolio for Deliveroo after taking a leading role in a successful global pitch for the food delivery service. Initiative will lead the Australian Deliveroo media business out of its Melbourne agency. The agency will handle media planning and buying following the pitch managed by Ebiquity.

Carat and Columbus have extended their partnership with L’Oréal across Australia & New Zealand. One of the world’s leading beauty groups, L’Oréal has extended its six-year partnership with Dentsu Aegis Network’s Carat and Columbus, a Merkle Company. Together with digital performance agency, Columbus, Carat will continue to deliver strategy, buying, planning, search and performance capabilities for L’Oréal, across Australia and New Zealand. Carat was originally appointed to the business in 2013, following a competitive pitch and retained the account in 2017, against the likes of Zenith and Wavemaker.

Baby Bunting
Full-service agency Spinach has been appointed to manage the media strategy, buying and data capabilities for retailer Baby Bunting. Baby Bunting general manager of marketing Sue Dawson says the retailer is looking forward to working with the Spinach team. "Spinach’s ability to combine ideas, strategy, insights and data to maximise opportunities and deliver results is first class," Dawson says. Established in Melbourne as a family-owned business in 1979, Baby Bunting employs more than 1,250 people across 53 stores throughout Australia.

Food + Wine Victoria
Food + Wine Victoria has appointed PR agency The Cru to lead their communications strategy. The Cru will manage all PR communications for Food + Wine Victoria including the Melbourne Food and Wine Festival 2020, which is now in its 28th year, and Global Table, Asia-Pacific’s largest agrifood innovation event. Recently opening an office in Melbourne, the agency specialises in restaurants, destination and lifestyle.

Sydney digital creative agency SLIK has been appointed by the Ultimate Fighting Championship (UFC), the world’s premier mixed martial arts organisation, to develop a new global fan engagement platform. SLIK was selected by the Las Vegas-based UFC following a competitive four-way pitch against U.S. digital agencies. SLIK will build a fan engagement platform titled 'UFC Staredown' where fans will go head to head against their favourite UFC fighters in a digital environment. The platform will include cutting-edge facial recognition and artificial intelligence (AI) technology to create a unique, personalised experience where the fan must stare down the fighter in a face to face psych out.

Endeavour Health, Otway Pork & Thatchers Cider
Melbourne multi-service marketing agency littleBIG has recently lsigned three of Endeavour Health’s brands to its social media stable, along with Otway Pork and iconic UK brand Thatchers Cider. The new appointments come following an OOH eastern seaboard campaign the agency executed this month for Air Canada and Destination Canada. These brands join other long-standing social media clients such as Wizz Fizz, Preston Market, Winemakers of Rutherglen and Australian Childhood Foundation.

Bistro Manly & Coco Chocolate
Stellar has secured two new clients in the food and hospitality sectors with the addition of Bistro Manly and Coco Chocolate to its portfolio. Stellar has been appointed to manage the communications and publicity campaign for Bistro Manly as well as picking up the social media management under its new business division, Stellar Social. Sydney Chocolatier, Coco Chocolate, has appointed Stellar to manage all media relations around its campaign in collaboration with Wendy Whitely, ‘The Secret Garden Series by Coco Chocolate’.

The Australian Graphene Industry Association
DPR&Co has been appointed to The Australian Graphene Industry Association (AGIA) account to focus on building awareness, positioning and member recruitment. Graphene is referred to as ‘the most intelligent material on earth’ because of its unmatched ability to conduct energy and its capacity to add strength to existing materials. The AGIA is a not-for-profit Industry Association and a catalyst for graphene-positive industry initiatives and investments including the establishment of a centre-of-excellence for the commercialisation of graphene and graphene-related products.

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