PayPal creates head of brand role, hires Allianz marketing boss

Rosie Baker
By Rosie Baker | 11 January 2017
Dominic Brandon

PayPal has appointed former Allianz marketer Dominic Brandon as head of brand.

Brandon, who was with Allianz for eight years, is understood to have left towards the end of 2016 and joined PayPal in November. He was behind the well-known ‘Ahhh-lianz’ brand campaign in recent years, as well as its sponsorship portfolio. The slogan and brand direction was dropped in Allianz' latest campaign.

He takes on the newly created role at what the company is calling “an important time” for PayPal and will report tor PayPal Australia Marketing Director Elaine Herlihy.

She says: “We established the head of brand to further invest in the local marketing team and continue to build on PayPal’s strong leadership position in Australia. We will be drawing on Dominic’s wealth of knowledge and depth of experience in 2017 and beyond.

“The nature of money has changed, and now more than ever, Australians are looking to fintech companies to offer innovative and adaptive approaches to commerce which keep up with the trends. We are thrilled that Dominic is joining us at such a critical time for PayPal Australia,” Ms Herlihy said.

Brandon adds: “PayPal is operating in an industry that is undergoing significant change and the Australian market is well placed to be leading the commerce evolution globally. Australians are early adopters of technology innovations such as mobile commerce and NFC which make managing and moving their money easier.”

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