Optus calls on Snapchat for major O-Week push

Lindsay Bennett
By Lindsay Bennett | 14 February 2017

Optus is yet another brand to hop onto the Snapchat craze having released 10 custom geo-filters across Australian universities as part of a major push for O-Week.

O-Week, otherwise known as orientation Week, helps students get to know what life is like as a university student and make the essential preparations for the semester ahead.

Kicking off today at the University of New England in Armidale and finishing up on 3 March at the University of Sydney, all filters will be available on campus for a short amount of time.

Optus vice president of digital Chris Smith says Optus recognises that not all customers like to receive information in the same way.

“Millennials are big data users but they are also smart in how they use it. Most enjoy accessing ‘data-free’ music streaming through Spotify, Pandora, iHeartRadio and Google Play music and save the rest of their data for browser searching. While others use their data watching sport and using Facebook, Youtube, Instagram, Twitter and Snapchat," Smith says.

“We have found millennials like to engage with our brand not just buy a phone or sign up to a plan and Snapchat is a great way for them to do this.

“At Optus we are big on creating memorable moments that you can share with friends and family. The Snapchat filters are a great way for students to create these moments and celebrate O-Week."


One of the filters available at the University of New England

Last year, Sydney University used Snapchat to snare prospective students at O-Week, inviting high school students to take part in a filter treasure hunt.

Optus joins a slew of recent Australian brands to tap Snapchat, including Myer, McDonald's, KFC and online retailer SurfStitch. 

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