OMD tops Gunn Report for media agencies

Arvind Hickman
By Arvind Hickman | 12 February 2016

OMD, Starcom MediaVest and Mindshare are the top three most awarded media agencies, according to the The Gunn Report for Media 2015.

OMD's Penny the Pirate campaign for OPSM was the only Australian entry to make the outstanding media campaigns list.

Australia is the fourth most awarded country (out of 42), behind the US, UK and India. The most awarded advertisers in media were Coca-Cola, Samsung and McDonald's.

"Media creativity is an effective and universal tool for brands to speak to consumers and to attain a brand's objectives by standing out in a crowded field of competitors. They have to blend technology, media and content to create a live brand experience that is easily accessible," The Gunn Report for Media editor Isabelle Musnik says.

Leo Burnett was among the top three most awarded creative agencies, according to the Gunn Report for Creatives.

Highlights from the 2015 Gunn Report for Media include:

Most awarded media agencies

1 OMD

2 Starcom MediaVest

3 Mindshare

4 PHD

5 Mediacom

Most awarded advertisers

1 Coca-Cola

2 Samsung

3 McDonald's

4 Vodafone

5 Ikea

6 Heineken

Most awarded countries

1 USA

2 United Kingdom

3 India

4 Australia

5 Hong Kong

Outstanding campaigns 

Always, '#LikeAGirl', Starcom MediaVest Group, Chicago
Johnnie Walker, 'Keep The Flame Alive', Starcom MediaVest Group, Beirut
Newcastle Brown Ale, 'Band Of Brands', Starcom MediaVest Group, New York
No Somos Delito (We Are Not Crime), 'Holograms For Freedom', DDB Spain, Madrid
OPSM, 'Penny The Pirate', OMD Australia, Sydney
Oreo, 'The Oreo Eclipse', PHD, London
Vodafone, Red Light Application 'Between Us', Mindshare Turkey, Istanbul
ZDK Exit Deutschland, 'Nazis Against Nazis - Germany's Most Involuntary Charity Walk', GGH Lowe / Grabarz & Partner, Hamburg

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