In what is now the second metrics error of the day across adland, The Outdoor Media Association (OMA) has adjusted its April revenue figures due to an “inadvertent error” in reporting from one of its members.
The OMA has amended last month's numbers as revenue for the out-of-home (OOH) industry in April grew by 6% year on year to $58.2 million, not the 10.8% ($60.8 million) as previously reported on 5 May.
The metrics misstep follows news that Nielsen under-reported smartphone and tablet data for some of the websites it tracked in April, shifting the position of The Daily Mail and The Guardian and changes for a number of other publishers.
Charmaine Moldrich CEO of the OMA says: “The mechanical error occurred in the retail/lifestyle/other category and arose from system upgrades by one of our members. It was discovered by that member and immediately communicated to the OMA's accountants.
The OMA says year to date net media OOH revenue was $244.9 million as opposed to the $247.6 million previously reported. The $244.9 million represents an increase of 5.8% year to date on the $231.6 million in 2016.
“We are satisfied that the member has now audited its figures, and all other members’ data is correct. The adjusted figures are a true reflection of the net media revenue for April,” Moldrich added, also apologising for the error.
The revised figures mean that digital OOH net media revenue made up 43.5% year to date, as opposed to the 44.1% previously reported.
The May results will be reported as per the usual schedule on 5 June.
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