News Magazines has launched its new twice-yearly men's magazine - GQ Style - focusing on seasonal trends in men's fashion and grooming.
The magazine adds to the bi-monthly GQ magazine, bringing total issues per year to eight. The inaugural issue features Australian actor Ryan Kwanten as its cover
star, and will hit newsstands in September and March each year.
“The GQ Australia brand has shown phenomenal growth over the past year with its bi-monthly issues, website, digital application and events program," said News Magazines publisher, lifestyle title, Mark Kelly.
The magazine's launch, as revealed by AdNews earlier this year, follows several double-digit hikes for GQ in successive Roy Morgan readership surveys.
GQ is also relaunching its website - GQ.com.au - and in June launched a location-based iPhone app called GQ BarSpy.
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