Webling Interactive bolsters team after acquisition
Following its recent acquisition by J. Walter Thompson (JWT) Australia, Webling Interactive has unveiled a new digital creative team and creative leadership team.
Heading the team will be Jay Morgan, who recently joined JWT as group digital creative director. In addition to his current remit, he will now also assume responsibility for creative at Webling. Managing the creative output of the agency under Morgan’s guidance will be Ben Heath, who has been promoted to associate creative director at Webling after 12 months at the agency. Also joining the Webling team as creative lead is Bevan Lewis, he joins the new creative team from recent stints at VML Sydney and With Collective as senior writer.
Waterfront Marketing repositions agency
Sydney-based Waterfront Marketing has repositioned its agency as "inspired ideas, compelling communications" as it broadens it service remit.
The agency now hosts in-house account service and strategy, analytics, activations and a strategic alliance with creative agency Matterhorn.
It follows 12 months of integrating into its new parent company Brand New Media.
Waterfront director Sean Pickwell said: “We took the decision to expand Waterfront about 18 months ago and the first step was integrating into the Brand New Media family last July, enhancing our digital offer and opening up content opportunities.
"Since then we’ve fostered a great working relationship with Matterhorn, employed Melissa Key to head events and activations, and built a network of high quality partners to complement our core offer."
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