News Bulletin: Twitter names new CMO; Droga5 named Agency of the Year

27 January 2016

Twitter hires CMO

Twitter has named Leslie Berland as its new chief marketing officer as it undergoes a personnel reshuffle in a bid to stem audience losses. 

Berland was previously senior VP-partnerships at American Express Co. where she developed digital campaigns with a heavy presence on Facebook,Twitter and Apple's iAd mobile platform. 

The appointment came after the social media company lost four members of its executive leadership team over the weekend, including its product and engineering chiefs.

Droga5 named Ad Age Agency of the Year

Droga5 has been named Ad Age and Creativity 2016 Agency of the Year.

Despite Droga5 Sydney closing late last year, the agency's US division has continued to grow with the shop seeing a 62% rise in revenue in 2015.

The agency has worked across brand giants in sportswear, technology, beer and automotive as well as sausage, toilet paper and insurance. One of its most successful campaigns of 2015 was Google Android's ‘Friends Furever’ which became the most socially shared ad of all time.

Periscope partners with GoPro

Periscope has today announced that iPhone users will now be able to broadcast from GoPro Hero 4 cameras directly to Periscope for iPhone.

The partnership is set to change how people around the world can live-stream their experiences, and opens up branding possibilities on Twitter.

Earlier this year chief financial officer Jack Lazar told the Citibank Media and Telecoms conference in the US the camera brand has begun to ramp up its marketing efforts.

To find out how it works, head to the Periscope blog.

Australian ad tech start-up goes global with Sprint Telecom

Australian start-up Unlockd’s mobile platform is now available to more than 9 milliom customers in the United States after a deal with Boost Mobile, a Sprint Telecom company.

Unlockd will help Boost Mobile customers reduce their phone bills by $5 per month, by displaying smart ads, offers and other relevant content from major brands and media companies such as Starbucks, Levi’s, Hulu, SheKnows and Lyft at various times when they unlock their handset.

Unlockd launched in Australia last October with partner Lebara Mobile. AdNews spoke to Unlockd’s CEO Matt Berriman at the time, who said it was an aggressive play in advertising. Read more here.

Cummins&Partners win John West account

Cummins&Partners has been appointed by Simplot Australia as the agency of record for John West brand.

The win comes following a competitive pitch late last year, and means that Cummins&Partners will have responsibility for all communications for the brand effective immediately.

Cummins&Partners opened its Sydney shop in 2014 to handle creative duties for Vodafone, after winning a four-year contract with the service provider.

Ex-Ensemble duo launch new brand experience agency

Today ex-Ensemble duo, Mitchell Loadsman and Paul Den, have launched an independent brand experience agency called Banter, in partnership with the Hausmann Group.

Banter will specialise in the creation, production and execution of what it’s calling “earned experiences”.

Banter will sit within the Hausmann Group’s Paddington office and will be co-run by Loadsman and Den. The agency will work both collaboratively with the Hausmann Group and independently with direct clients.

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.

comments powered by Disqus