News Bulletin: Farjami promoted to CEO; News Corp's Uber Sunday, Mamamia fiction

By AdNews | 14 August 2017
Sharb Farjami

Farjami promoted to CEO

Just weeks after starting his chief revenue officer spot at social media news agency Storyful in New York, Sharb Farjami has now moved into the top CEO position. Farjami relocated from Sydney to the US earlier this month after more than six years working across the media industry in Australia. His most recent role was content commercialisation ­director at pay-TV operator Foxtel. At News Corp-owned Storyful, Farjami replaces Rahul Chopra, who had been in the CEO role since December 2014. Speaking to AdNews last month abut his CRO role, Farjami said he was dogged about the firm's “aggressive expansion” opportunities.

Mamamia content boss launches book on mummy blogging

Mamamia content boss Holly Wainwright has published a novel that explores the world of mummy blogging - a topic not far from the world of Mamamia. It follows the lives of three fictional bloggers who are each on  journey of being followed, idolised, imitated, taunted and trolled online. All three are up for a prestigious blogging award and what ensues behind the scenes is a brutal and hilarious battle for hearts, minds-and clicks. Mia Freedman calls it “the freshest, funniest new voice in fiction since Liane Moriarty.' The blurb calls it a “feisty, fast-paced and funny debut novel”. Check it out here. 

Spotify brings in group sales director

Just two weeks after announcing former Pandora boss Jane Huxley as the new CEO of Spotify Australia and New Zealand, the music streaming firm has appointed a new group sales manager. Kate Perry is joining from Bauer where she led the NSW agency sales team. She will sit under national sales director Andrea Ingham and look after agency groups OMD and IPG.

TV and radio bosses join publishers at Inform conference

TV and radio industry CEOs will take part in the CEO panel at News Media Works Inform conference for the first time this year, in recognition that all Australian media owners need to be united to face the challenges to quality Australian journalism. As usual, News Corp Australia executive chairman Michael Miller and Fairfax Media CEO Greg Hywood will appear, but this year they will be joined by Network Ten CEO Paul Anderson, Macquarie Media chief operating officer Adam Lang and Australian News Channel CEO Angelos Frangopoulos. The Keynote speaker is Rachel Botsman, author and global authority on trust. AdNews sat down with her to talk media trust earlier this month. Read it here.

Sunday Tele and Herald hand mastheads to Uber

News Corp's Sunday titles The Sunday Telegraph and Sunday Herald rebadged their mastheads over the weekend as part of a commercial deal with Uber. The taxi platform has figured out that the most common name of users is Sam, so it celebrates 'Sam Day' by giving away free rides to people named Sam. The papers renamed themselves as  the Sam Day Herald and the Sam Day Telegraph. Head of Print Innovation Zac Skulander, said: “We needed an innovative way to answer a strong brief and a really great initiative. It is a very compelling offer for our readers and subscribers, and a unique opportunity to demonstrate the flexibility of our print brands.”



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