Dendy Direct to cease operations
Dendy has announced that Dendy Direct, the video-on-demand service, will cease operations. The service was launched in 2014 with the aim of providing customers with an all-encompassing experience of the Dendy brand at home. Pressure mounted on the service as several disruptors entered the Australian VOD landscape. Dendy stated that this rapidly changing technology had become too challenging for a local independent business. The company has decided to focus on its core business of delivering cinema experiences to the Australian consumer. Dendy Direct will cease operations on 14 May 2018.
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