Bohemia wins skincare client
Skincare cosmetics company Paula's Choice has appointed Bohemia Group as its media agency after a competitive pitch. Bohemia will provide media buying and planning, including performance media work, and has already begun working with the client. Bohemia group performance director Sebastian Graham says the agency's remit is to help Paula's Choice grow as a challenger brand in skincare. “They've got big goals for growth and the product to match it. Their attitude as a challenger brand is exactly what we're looking for as it allows us to do the best work we can across the entire customer journey," Graham says. The company, founded in 1995, sells skincare, makeup, body and hair care and accessories.
Burger King shirks Google
After Google adjusted its Home device to ignore a Burger King ad that used the technology to read from its Wikipedia page, the fast food giant released another reiteration. The revised spot aired during the Fallon and Kimmel show and again triggered people's devices. The stunt, which is being referred to as the best publicity stunt of 2017, shows the power Google could hold on future advertising on the Home platform.
Snapchat to go self-serve?
Snapchat is working on launching a new self-serve platform for its Snap ads product, according to Digiday. The platform is expected to roll out shortly. The report says the platform is launching a self-serve option “at least for Snap ads,” soon. Snap ads are full-screen vertical videos that brands can run on Snapchat between users’ curated stories or on the Discover section, or both.
Instagram Stories surpasses Snapchat
Instagram Stories, a clone of a Snapchat feature that first launched last August, now has more daily active users than all of Snapchat. Eight months after Instagram launched Stories for semi-permanent collections of photos and videos, the product has passed 200 million daily users. That represents a jump of 50 million daily active users since January. Instagram has a total user base of 600 million monthly active users.
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