New Coke ad hopes to make a splash Down Under

Rosie Baker
By Rosie Baker | 4 May 2017

Coke is back with another shirtless male advert, but this time it's a sassy pool boy that everyone seems to have the hots for.

The ad, which shows a whole family fighting over the smouldering pool boy, launches in Australia this weekend, but since its US release in March it's already cracked nearly 3.9 million views on YouTube.

Coke says it's confident ‘Pool Boy’ will resonate well with Australians and hopes to create a big splash.

A brother and sister race to offer the pool boy a refreshing bottle of Coca-Cola to earn his affection, only to find mum has beat them to it.

Who needs the Diet Coke guy when you have the pool boy?

The ad was created as part of the Taste the Feeling global campaign by Santo.

Lisa Winn, Coca-Cola South Pacific marketing director, says: “As a brand we are constantly looking for ways to keep our work fresh, exciting and engaging to our consumers. We do this by tapping into everyday moments and telling universal stories that connect with our consumers around the world.

“We are thrilled to launch ‘Pool Boy’ in Australia, which tells a great story with Coca-Cola at the centre. We are confident ‘Pool Boy’ will resonate well with Australians, building on the success it has had since its launch in other markets.”

Remember the 1994 Diet Coke spot below? AdNews is seeing similar vibes with a shirtless male and swooning admirers?

And least we forget Aldi's version:

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop me a line at rosiebaker@yaffa.com.au

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