NAB appoints CMO to replace de Castro

Rosie Baker
By Rosie Baker | 22 October 2015
NAB CMO

NAB has appointed Andrew Knott as chief marketing officer to replace former CMO Sandra de Castro who left in August. Knott formerly headed up media and digital for the APAC region, Middle East and Africa.

During that time In that role he oversaw analytics and insights, and led a shift towards more digital marketing.

Knott also has a background in agencies and was previously chief digital officer for Euro RSCG.

NAB CEO Andrew Thorburn said: “It is exciting to have Andrew join NAB from an iconic global brand, but more importantly he brings to us a 20-year track record of delivering for customers, and digital and thought leadership.

“Andrew is passionate about the customer experience and has a deep understanding of how physical and digital channels come together to engage customers with a brand.”

Mr Knott said: “In an increasingly fragmented world where brands are defined by what customers experience not just by what brands say, NAB's passion for customers is compelling.

“There are few brands that impact people's lives every single day. Even fewer that have a genuine commitment like NAB does to putting customers first to help them realise their full potential. 

Knott is tasked with driving customer-centricity, increasing customer advocacy for NAB and building the brand.
He takes up the post later this year and will be based in Melbourne.

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop me a line at rosiebaker@yaffa.com.au

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