Movers and Shakers: Mamamia, DDB, Carat, Deloitte

By AdNews | 29 September 2017

It's hard to keep up with the biggest moves across adland, so we've put them all in one place. Check out the Movers and Shakers of the week.

Mamamia MD Kylie Rogers departs for top AFL gig

Mamamia managing director Kylie Rogers is exiting the business to join the AFL as its general manager of commercial. Rogers joined Mamamia three years ago, working her way up from her initial position of national sales director. Prior to Mamamia, she spent 17 years at Ten across a number of roles including national commercial director and national head of generate, the network’s in-house content, strategy and integration agency. Co-founder Jason Lavigne will resume his role as CEO of the Mamamia Women’s Network to helm the business through this next planned growth phase, and Mia Freedman will be taking on the newly created role of MD of content and strategy. Read more here.

Deloitte ransacks McCann Melbourne leadership to bolster creative

McCann Melbourne's senior leadership team have been scooped up by Deloitte Digital as it builds out its brand and creative offering. Managing director Adrian Mills, ECD Matt Lawson, head of strategy and media David Phillips and McCann media specialist Justine Mills will all exit the agency to join the consultancy. Mills and Phillips will join Deloitte as business partners to lead Deloitte Digital’s brand creative and media offering. McCann Melbourne is expected to name the trio's replacement in coming weeks. Read more here.

DDB Sydney promotes Nicole Taylor to CEO

Nicole Taylor has been promoted to the newly-created role of CEO of DDB Sydney after three years in the managing director role. Taylor has been at DDB Sydney since 2011, working her way up from managing partner. DDB is "working through" if the agency will fill the now empty managing director role.  Read more here.

Allure Media invests in brand partnerships division

Allure Media has hired Ali Krzyszton as a partnerships director, heading up the Lifestyle division at the business. Krzyszton has 15 years of experience in media and advertising and joins Allure Media after a year-long contract at MCN as a group digital manager, and four years in strategy and content at Bauer Media. Allure’s chief revenue officer Sarah Wyse says the senior hire will deliver on its ambitious growth plans in the brand partnerships arena for 2017. She says the decision to focus on long-term partners, as opposed to quick clicks, is very much a metric it’s focused on as business. She says as it sees the sanctity and cut-through of content becoming more diluted, audiences are losing trust in digital publishers – which is something Allure is aggressively addressing.

REA's Richard Lehocz joins Carat Melbourne

Carat Melbourne has appointed Richard Lehocz to the newly created role of head of client leadership and operations, reporting into Melbourne MD Joseph Pardillo, as part of the agency’s executive leadership team. Lehocz joins Carat after four years with REA Group in the role of national sales director. Prior to REA, he spent ten years with Fairfax Media. Lehocz is the agency’s second senior hire from a digital publisher, with Carat’s national CMO Andrea Rule joining from Yahoo7 earlier in the year. Lehocz joins the team in October.

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