Meet the Team: BuzzFeed turns three

Lindsay Bennett
By Lindsay Bennett | 17 March 2017

This is a free excerpt from the AdNews March issue. To read the whole feature download a digital version of AdNews or subscribe to the premium print edition here.

Three years ago BuzzFeed made headlines when it announced it would be expanding its empire to Australia. It opened its Sydney offices with a modest team of three, led by editor Simon Crerar, bringing its renowned listicles and native content focus Down Under.

Today, the publisher has grown to a staff of 32, with plans to further build on its commercial team, driven by director of brand strategy, David Nemes.

BuzzFeed has mastered the art of distributed publishing, using more than 30 platforms, from Facebook to Snapchat, to amass massive audience attention, with a heavy focus on video. It’s a strategy that has proved attractive to brands, with BuzzFeed luring big names like Telstra, CommBank and Diageo to produce branded content.

“We were built for a social and mobile obsessed world and that is at the centre of everything we do,” Nemes says.

To read the whole feature download a digital version of AdNews or subscribe to the premium print edition here.

buzzfeed

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.

Read more about these related brands, agencies and people

comments powered by Disqus