Three years ago BuzzFeed made headlines when it announced it would be expanding its empire to Australia. It opened its Sydney offices with a modest team of three, led by editor Simon Crerar, bringing its renowned listicles and native content focus Down Under.
Today, the publisher has grown to a staff of 32, with plans to further build on its commercial team, driven by director of brand strategy, David Nemes.
BuzzFeed has mastered the art of distributed publishing, using more than 30 platforms, from Facebook to Snapchat, to amass massive audience attention, with a heavy focus on video. It’s a strategy that has proved attractive to brands, with BuzzFeed luring big names like Telstra, CommBank and Diageo to produce branded content.
“We were built for a social and mobile obsessed world and that is at the centre of everything we do,” Nemes says.
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