Yahoo7 has hired former MediaCom digital director Dan Richardson as its new head of data and targeting.
The appointment follows last month's announcement whereby Yahoo7 revealed plans to increase targeting and optimisation capabilities with the launch of its own ad exchange.
The new tech platform, which offers a buying and selling bidding marketplace for online media ad inventory, all in real-time, aims to help advertisers target audiences with the most relevant and engaging ad placements.
Richardson, who has “extensive experience” across search, programmatic and data-driven advertising, will be responsible for driving Yahoo7's commercial data strategy, building and supporting new ad products and driving data revenue.
At MediaCom Richardson was responsible for defining the digital approach for Westpac. He also has experience across agencies in Australia and overseas, with previous roles at Accuen, PHD and Ten Alps Publishing in London.
Sydney-based Richardson will report to sales director of programmatic, audience and native ads, Ben Green, and will manage Yahoo7's portfolio of advertising targeting and data products and partnerships.
“Dan will play a pivotal role in strengthening Yahoo7's market leading position in data, focusing both on our internal product development as well as identifying and managing our partnerships to ensure we continue to offer our clients the best solutions in the industry,” Green said.
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