MEC Adelaide has held onto the South Australia Government media account after a competitive pitch.
MEC has also won the ‘functional’ non-campaign component of the account from incumbent Starcom MediaVest.
According to a statement from the SA Government, MEC will be the sole supplier of both brand and functional advertising services, overseeing the planning, placement and buying of advertising worth approximately $30 million a year.
Peter Bucklow, managing director of MEC Adelaide said: “We are delighted to be able to continue our media partnership with the South Australian Government. It is a credit to the hard work of our MEC team, led by Matt Hofmeyer, which has been able to forge strong relationships across all areas of Government while delivering quality channel solutions.
“The volatile media landscape presents many challenges for all clients and we look forward to helping the SA Government navigate this ever-changing environment.”
MEC has been working with the SA Government on its brand services and this win sees the agency hold onto the account for another two years.
MEC Australia CEO Peter Vogel added: “The inclusion of functional advertising in this contract will give us a broader whole of Government perspective. We are excited to be working with Blaze Advertising, the most awarded recruitment advertising agency in Australia, to usher in a new era of Government functional advertising.”
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