MCN appoints new partnership director

Josh McDonnell
By Josh McDonnell | 28 March 2019

MCN has appointed Daniella Serhan partnerships director to lead the company's partnerships team and ensure the delivery of strategic campaigns with channel partners and advertisers.

Serhan will be leading the team's execution of integrated solutions for brands and building new opportunities across MCN’s global channel partners.

She will also be assisting with the deployment of MCN’s out of home assets.

AdNews revealed this week the business is ramping up its operation in the OOH space, with MCN expecting to sign a major retail client in the coming weeks, as well as entering into conversations with a slew of other partners.

Reporting directly to MCN CEO Mark Frain, Serhan will work closely with MCN’s Martin Medcraf and Nev Hasan to deliver "major partnerships" for all advertisers, while applying "advanced advertising techniques".

“Daniella is a leader who delivers a balance of great strategic thinking, whilst understanding the finer details to achieve brands’ objectives," Frain says.

"During her time with MCN Dan and her team developed many campaigns which were nominated for industry awards and pushed the boundaries of integration, and she has a strong track record of delivering record breaking revenue for channel partners.”

Serhan has been with the MCN business since 2016, previously heading up the Network Ten brand and partnerships team working closely with the network, key agency and client partners.

She has more than15 years’ experience in television, having roles at both Foxtel and Network Ten in a partnerships and sales capacity before joining MCN.

“In 2019, the advertising landscape is evolving faster than ever, and the partnership model is becoming more and more important for both brands and channels," Serhan says.

"I’m thrilled to be taking on this role at a time when MCN is perfectly positioned to help brands, agencies and channel partners leverage the power of integration and innovation to deliver fantastic viewer experiences, and solid commercial results.”

MCN’s global partner portfolio includes BBC, Discovery, NBCU, Fox Networks Group, Viacom and Turner.

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