Industry Profile: WPP AUNZ chief business director, Rob Currie

By AdNews | 17 March 2017
Rob Currie

Our Industry Profile takes a weekly look at some of the professionals working across the advertising, ad tech, marketing and media sector in Australia. It aims to shed light on the varying roles and companies across the buzzing industry.

For our last profile we spoke with 303 MullenLowe MD Derry Simpson.

This time we chat to WPP AUNZ chief business director Rob Currie.

Duration in current role/time at the company:

18 months.

In one sentence, how would you describe what the company does?

As a group WPP AUNZ offers every capability throughout the customer journey. We are unrivalled in our scale and breadth of capability but the group’s true value is realised when we work together and bring our connected know how to our clients challenges seamlessly through horizontality.

What does your role involve?

New business development and developing group connectivity and horizontality in the AUNZ region.

Within the last six months/year, what stands out as the company’s major milestones?

The first round of Connect Functions around the region where all our leaders met each other and began to see the great talent and specialist skills around the group was a major highlight for me.

Best thing about the industry you work in:

Meeting smart, talented people.

Previous industry related companies you have worked at:

Ogilvy & Mather, JackWattsCurrie and STW Group.

Career-wise, where do you see yourself in three years time?

Hopefully still helping to drive connectivity around our group.

Tell us one thing people at work don’t know about you?

I work two weeks a year as a lighthouse keeper.

Top networking tip:

Give the person space to talk about themselves and keep it down to earth.

My favourite restaurant for a business lunch is:

The casual café near our office.

My favourite advert is:

The TVC for Kangaroo Island which made me want to visit.

My must-have gadget is:

Ear phones – I am still concerned about mobile phone radiation.

My favourite media is:

Online newspapers.

My favourite TV show is:

Any cricket.

The last book I read:

The Innovators.

My mantra / philosophy is:

Don’t burn your bridges.

If I wasn't doing this for a living, I'd be:

Bumming around Kangaroo Island.

In five years' time I'll be:

Not sure.

Define your job in one word:

A mixed bag.

What's your poison:

Any good red.

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