Our Industry Profile takes a weekly look at some of the professionals working across the advertising, ad tech, marketing and media sector in Australia. It aims to shed light on the varying roles and companies across the buzzing industry.
For our last profile we spoke with PubMatic AUNZ country manager, Peter Barry.
This time we chat to DT chief creative officer Jonathan Pease.
Duration in current role/time at the company:
How would you describe what the company does?
Big Ideas Delivered.
BIG – Big in thinking, creative quality and amplification… not necessarily budget.
IDEAS – This is how we solve problems for our clients and give them an unfair advantage. We mean ideas in the purest most agnostic sense.
DELIVERED – We’re hell bent on perfect delivery. On brief, on time, on budget. We also measure everything and never stop optimising our work.
What does your role involve?
Working with as many of our amazing people as possible to create bigger better ideas.
Within the last six months/year, what stands out as the company’s major milestones?
Aside from expanding our business to Singapore and India, we’ve created lots of great work for our clients. My personal favourites - the award winning relaunch of brand Australia on Australia.com, building some of the most popular mobile games (Dumb Ways To Die 2 and Boost Juice), and the work we’ve been part of with Mumm that included content of a sky-diver delivering a magnum of Mumm Rosé directly into Flemington on race day and having a swimming pool inside the Mumm Marquee. See: Global hotshop AKQA absorbs Aussie agency DT
Previous industry related companies you have worked at:
Tongue, BBDO, BMF, Naked, Lintas, Mambo and Kirshenbaum Bond + Partners.
Career-wise, where do you see yourself in three years-time?
Pease in action, doing ... AdNews isn't quite sure
I love creative and commercial success in equal parts. This is where I can add the most value and I imagine any role I take on in the future will have both these disciplines at the core.
Tell us one thing people at work don’t know about you?
We’re a close bunch and they basically know everything already. Not sure if that’s a good thing.
Top networking tip:
Never ‘network’ but rather spend time with people you genuinely like and see eye-to-eye with. Authentic business opportunities will follow.
My favourite restaurant for a business lunch is:
My favourite advert is:
John Smiths - Ladybirds.
My must-have gadget is:
My favourite media is:
My favourite TV show is:
The last book I read:
Ready Player One
My mantra / philosophy is:
Do more, talk less.
I got into advertising/ad tech/marketing etc because:
My dad told me I would be good at it.
If I wasn't doing this for a living, I'd be:
Working in the finance world.
Define your job in one word:
What's your poison:
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