Our Industry Insights Profile takes a weekly look at some of the professionals working across the advertising, ad tech, marketing and media sector in Australia. It aims to shed light on the varying roles and companies across the buzzing industry.
Last week we spoke to MD Publicis Media Exchange Sarah Keith. This week we head to Sydney to meet GumGum's business development manager for publisher development in ANZ, Nadine Livesey.
Duration in current role/time at the company:
1.2 Years
In one sentence, how would you describe what the company does?
GumGum is an artificial intelligence company, with deep expertise in computer vision. We unlock the value of images across the web, social media and sports, via in-image advertising and our visual intelligence technology.
In one sentence, what does your role involve?
I have only just recently been promoted to this role where I will be helping publishers unlock the value of their images via in-image advertising solutions. In my most recent role as sales manager I worked with advertising agencies to develop in-image and in-screen advertising strategies to achieve their client’s digital campaign goals.
Within the last six months/year, what stands out as the company’s major milestones?
We have grown from a one man band to a team of 14, moved to bigger offices, built out a monthly unique reach of over 7.5 million with our publisher partners and delivered exceptional results for some of Australia’s best known brands.
Best thing about the industry you work in:
It is forever changing.
Previous industry related (ad land/ad tech) companies you have worked at:
I worked at iCumulus ih their lead generation platform and custom DMP, as well as AD2ONE which represented 50 of Australia’s largest publishers.
Career-wise, where do you see yourself in three years time?
Hopefully well rested from a long holiday and in a commercial director role.
What is the elephant in the room? The thing that no one is talking about – but they should be.
Inventory and performance; there needs to be more transparency on where an ad runs and how it performs relating to the client’s overall ROI.
Tell us one thing people at work don’t know about you?
I am Australia’s worst stand-up comedian.
Top networking tip:
Know who you want to speak to and why and go for it.
My favourite advert is:
Bentley’s final ad to end the Auto advertising war.
My favourite TV show is:
Veep
The last book I read:
Elon Musk: Tesla, SpaceX and the Quest for a Fantastic Future, by Ashlee Vance.
My mantra / philosophy is:
It's always funny until someone gets hurt. Then it's just hilarious.
If I wasn't doing this for a living, I'd be:
Opening up a little cellar door in Adelaide.
In five years' time I'll be:
A successful commercial director!
Define your job in one word:
Captivating
What's your poison:
Coopers Pale Ale.
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