STW owned creative agency JWT New Zealand has acquired a majority stake in Heyday, an independent digital agency based in Wellington.
Heyday was founded in 2000 by Luke Pierson, who has built Heyday into one of New Zealand’s most comprehensive and respected digital agencies. The company’s services include digital strategy, visual design, user experience design, content development, digital film, smartphone applications and web application development.
The agency's key clients include ANZ Bank, Z Energy and Trade Me, New Zealand’s largest internet-auction website. The company currently employs 35 people.
CEO of JWT Australia & New Zealand John Gutteridge said: “Luke and the team have created a terrific business with big ambitions. Critically there is a very clear alignment from both Heyday and JWT on how we need to ready ourselves for tomorrow and the long term.
“The two businesses have quite different skills, allowing the group to deliver broader, faster, deeper and better solutions to existing clients and future prospects in both Auckland and Wellington. It’s exciting to be expanding to Wellington where we look forward to shaking things up with a more progressive model.”
Simon Lendrum, managing director of JWT Auckland added: “Luke and I have been working in partnership for some time now. We’ve already stress tested the model, it’s incredibly compelling. We believe our clients will benefit massively from the constant evolution in thinking that this partnership brings.”
Pierson said with 35 people in Wellington, the agency has reached a maturity that enabled it to think somewhat bigger in terms of our future and working with JWT is an exciting part of that future.
Pierson will stay on as managing director.
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