Gatorade appoints marketing manager

By By David Blight | 4 November 2010

PepsiCo Australia and New Zealand has appointed former PepsiCo UK marketing manager of Walkers, Roger Edmonds, as marketing manager for Gatorade and non-carbonated beverages.

Meanwhile, the company is searching for a brand manager for Gatorade, as current brand manager Erin Chapman has announced she will be leaving to take up the role of marketing manager for sportswear brand Skins.

Before working with PepsiCo UK, Edmonds was group brand manager at Ferrero, and brand manager at Britvic Soft Drinks.

Edmonds reports to PepsiCo marketing director Kim McConnie.

In August, PHD was appointed to the $26 million PepsiCo media planning account, after a pitch against Mindshare. The appointment came after Bellamyhayden was forced to resign the business due to the agency's merger with Naked, which handles strategy for Coca Cola and as such created a client conflict.

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