BRISBANE: Domino's Pizza will promote the biggest change to its 50 year old pizza recipe, in a campaign launching today (17 May).
The campaign by The Campaign Palace will highlight Domino's new sauce, which is one of the biggest moves in the company's 50-year history, and was inspired by its toughest consumer critics.
Domino’s CEO Don Meij said: “Our new tomato sauce has sweeter, bolder tomatoes with a medley of 40% more herbs and a little red pepper zing. You’ll see what all the hype is about as soon as you give it a try.”
“Customers have spoken loud and clear, we have been listening to their feedback and the fact is, as times change, so do consumer tastes. We've created a new sauce to reflect what consumers are looking for.
“We are proud of our new sauce. We have spent the last 12 months doing extensive research on it and the results are clear. Domino’s new sauce has significantly improved over our old sauce.
Domino's media agency is Mitchell & Partners Brisbane.
See the '50 year old recipe gone' campaign.
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