50 year old recipe gone

18 May 2010
 

Advertiser: Domino's Pizza Enterprises Ltd

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Agency Creative: Nic Buckingham and Hywel James
Agency Creative Directors: Cameron Hoelter
Agency Producer: Amanda Bennie
Animation Director: Darren Price
Animation Company: Mighty Nice
Producer: Trish Knapp
Sound: Nylon

 


Agency Creative: Nic Buckingham and Hywel James

Agency Creative Directors: Cameron Hoelter

Agency Producer: Amanda Bennie

Animation Director: Darren Price

Animation Company: Mighty Nice

Producer: Trish Knapp

Sound: Nylon

 

Domino's Pizza Enterprises Ltd (“Domino’s”) have released a campaign announcing that it is changing its 50 year old core pizza recipe with a new sauce.

The campaign, created by The Campaign Palace, is using TV ($2.25 million spend), POS ($2.55 million spend) and online ($450K spend).

There will be three TVCs aired as part of a 12 week campaign. 

 

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