Cummins&Partners promotes from within to fill Adam Ferrier's CSO spot

Lindsay Bennett
By Lindsay Bennett | 28 April 2017
Chris Jeffares, Katie Firth, Tom Ward

Cummins&Partners Melbourne managing director Tom Ward has stepped up to fill former chief strategy officer Adam Ferrier’s role, following his departure from the agency.

Ferrier’s exit was announced earlier this year, alongside ECDs Jim Ingram and Ben Couzens. The trio are set to launch a new venture based in Melbourne in coming weeks.

Cummins&Partners CEO Chris Jeffares will take on the day-to-day management of the Melbourne-office having also recently hired Dan Ingall as MD of their Sydney operation, working closely with Tom Martin and Julian Schreiber as co-ECDs.

Ward has been at Cummins&Partners for over two years, joining from Naked Communications where he was MD. He has more than 15 years’ experience in advertising, including a role as head of strategy and insight at GPY&R and account management at Clemenger, TBWA London and St Lukes.

While Ferrier's title was global, Ward will be national chief strategy officer across the Sydney and Melbourne offices.

Cummins&Partners has also promoted Katie Firth to client services director. With 12 years experience in advertising, Firth also joined in 2015 after previous client leadership stints with CHE Proximity, TBWA and Publicis.

Jeffares says the decision to promote from within rather than hire a new chief strategy officer was the right move for the agency.

“It’s always exciting when you can promote from within to drive the agency forward and Tom and Firthy are brilliant operators. They have thrived at the agency because of the diversity of their skills and passion for clients and creativity,” Jeffares says.

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