Canon and the National Geographic Channel have got together to produce a TV series as the pair seek to “amplify each other's efforts”.
The pair have produced a six-part series titled “Tales By Light”, the first TV series to be produced by Canon Australia.
The show will tell the tale of world-leading photographers on their quest to get the perfect shot.
National Geographic's managing director for Australia and New Zealand, Jacqui Feeney, said the tie-up was part of a growing strategy to have brands and media owners come together.
“There is growing opportunity in strong, aligned brands partnering to amplify each other’s efforts and be innovative in media, especially,” Feeney said.
“Both Canon and National Geographic Channel have shared values around the power of great imagery and technology being underpinned by great storytelling and reaching audiences in new and engaging ways.
“TV remains a powerful medium and storytelling is in our DNA so we were delighted to work with Canon on this new TV series.”
Tales by Light will be shot in 4K resolution, showing off the technical capability of its equipment.
The move mirrors that of rival camera brand Nikon, which late last year teamed up with production company Epoinine Films through media agency Ensemble to create a feature film to show off the technical ability of its Nikon D810 DSLR camera.
Tales By Light will premiere on 24 May.
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