Qantas, Canon, Sony jostle for Branded Content and Entertainment

By David Blight | 22 June 2012
Qantas 'The Great Crusade'

Seven Australian entries have been nominated in the inaugural Branded Content and Entertainment category, with blue chip brands like Qantas, Sony and Canon on the list.

The Cannes 2012 festival is the inaugural year for the category, and there were 45 Australian entries in total.

Meanwhile, New Zealand has been nominated twice out of just four entries.

The Qantas ‘Great Crusade’ push by Wonder Sydney was among those nominated, as was Canon’s ‘Seconds With’ and Sony’s ‘Crossing the Ice’.

Other brands to make the shortlist include Air New Zealand, Defence Force Recruiting, Jacob’s Creek Wine and 7-Eleven.

Winner for the category will be revealed on Saturday evening in Cannes (Sunday morning in Australia).

Australian shortlist:

Qantas, Wonder Sydney, 'The Great Crusade'
Sony, Naked Communications, 'Crossing the Ice'
Air New Zealand, Host Sydney, 'The Kiwi Sceptics'
Canon, Leo Burnett Sydney, 'Seconds With'
Defence Force Recruiting, George Patterson Y&R, 'Impossible Airfield'
Premium Wine Brands - Jacob's Creel, CumminsRoss Melbourne, 'Open Up with Andre Agassi'
7-Eleven, Leo Burnett Melbourne, 'BYO Cup Day'

New Zealand shortlist:

Smirnoff, Special Group Auckland, 'The Smirnoff Night Project'
Drucor Beverages, Colenso BBDO Auckland, 'Skate Pinball'

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