APN Outdoor retains Adelaide Metro tender bid

Rosie Baker
By Rosie Baker | 10 August 2017

APN Outdoor has won the tender for Adelaide Metro, retaining the multimillion dollar business.

The new Department of Planning, Transport and Infrastructure’s Adelaide Metro contract gives APN Outdoor the rights to advertising inventory across nearly 900 buses, 24 trams and 136 train cars across the city and CBD.

APN Outdoor has held the contract since 2005.

It gives total coverage to all areas of metropolitan Adelaide and the City incorporating the depots of Morphettville, Mile End, Port Adelaide and Glengowrie. Separate agreements cover the South Australian regions of Mt Barker, Mt Gambier and Port Pirie.

A recent study APN Outdoor conducted in partnership with Neuro-Insight Market Research and The Lab found that transit formats of outdoor are up to two times more effective than static outdoor advertising formats.

APN Outdoor CEO, Richard Herring, who is exiting the business later this year, says: “The Adelaide landscape is synonymous with trams, buses and trains and as a company we realise the importance of the continued relationship with the Department of Planning, Transport and Infrastructure. We are pleased to have been awarded the Adelaide Metro contract and look forward to working with them yet again whilst continuing to showcase this great product to our advertising clients."

Read: Is there a viewability crisis in out of home?

 

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop me a line at rosiebaker@yaffa.com.au

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