Amazon has unveiled its advertising services in Australia

By Chris Pash | 10 April 2019

Amazon has launched its advertising service, which has become the third largest digital ad seller in the US, in Australia.

The online retail giant's advertising offering is powered by data on the shopping habits of its customers, making for highly targeted brand marketing.

"To help businesses extend the reach of their advertising campaigns, we are excited to share that, today, we are announcing Amazon Advertising in Australia," the company says.

"With Amazon Advertising, agencies and advertisers -- regardless of whether or not they sell on Amazon -- can deliver relevant messages to customers on and off Amazon, throughout their customer journey.

"We are excited to continue working with advertisers and agencies to help them grow their businesses and meet their goals."

The retailer had soft launched its platform for advertisers with a select group of Australians who sell their own goods on its local platform, amazon.com.au.

Amazon attracted so much advertising spend that it 2018 it became the third largest digital ad seller in the US, ahead of Microsoft and Oath and behind Facebook and Google.

Amazon doesn't release separate numbers for its advertising division. For 2018, Amazon reported $US10.1 billion for its category called "other". In the fourth quarter "other" revenue was $US3.4 billion and most of that was for advertising services.

According to analysis by Magna, a research house run by Interpublic Group.Amazon more than doubled its advertising revenue last year to hit an estimated $US6 billion.

 

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