ACCC cracks down on Aussie Broadband for false ad claims

By Patrick Nicoll | 10 September 2018

Aussie Broadband’s claims describing its services as “congestion-free” have been removed from its advertising after the ACCC found this to be misleading.

The claims made by Aussie Broadband across multiple platforms, including Facebook, its website, targeted emails and direct mail-out letters, raised concerns with the ACCC due to their “absolute” nature.

“We were concerned that Aussie Broadband’s statements might lead consumers to believe that Aussie Broadband’s services would not ever experience congestion, when that was not the case,” ACCC chairperson Rod Sims says.

“It’s important to note that Aussie Broadband recorded the fastest NBN download speeds in our most recent speed tests, however all NBN providers should ensure that they do not use absolute statements like 'congestion-free' when promoting the speed and reliability of the broadband services they offer.”

The NBN has had more than its share of problems during its prolonged rollout, with high levels of end-user dissatisfaction, and was described last year by then Prime Minister Malcolm Turnbull as a “train wreck”.

 

Aussie Broadband

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.

Read more about these related brands, agencies and people

comments powered by Disqus