303 MullenLowe ends decade-long Fujitsu General relationship

Josh McDonnell
By Josh McDonnell | 13 February 2019

303 MullenLowe's media agency MediaHub has ended its 10-year relationship with Fujitsu General.

Fujitsu General Australia began working with 303 in 2008 following the group's expansion into Sydney through the acquisition of McNabb Advertising and FNL.

303 MullenLowe CEO Nick Cleaver said that the Fujitsu General business had chosen to adopt a different "agency engagement model" and that it had elected not to participate.

"It's been a long-lasting and rewarding engagement with Fujitsu during which time we've done some immensely effective work together," Cleaver said.

We’ve witnessed their business grow substantially and seen them leverage their consumer success in the commercial category."

MullenLowe's latest campaign for the brand featured its long-time brand ambassador and former Australia cricketer Mark Taylor, emploring Australians to uncover the secret to 'defeating winter', the "ancient art of Fu-jitsu".

"We’ve enjoyed our relationship with them and working with Mark Taylor, who has been a tremendous ambassador for the brand. We’re pleased to leave the campaign at a high creative point and look forward to seeing where it goes next," Cleaver added.

A spokesperson for Fujitsu told AdNews:

"The business is ready to embark on a new journey that challenges its thinking and approach to new initiatives that continue to drive brand awareness and build Fujitsu’s position in the Australian market as Australia’s Favourite Air.

"Fujitsu General would like to thank 303 MullenLowe for its contribution in growing the brand over the last decade and is excited to continue to evolve their marketing campaigns and media strategies."

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