Optus has launched a new campaign 'A G'day a Day' to encourage social interaction and increase positivity and optimism at a time of uncertainty and isolation.
During these challenging times, Optus has an important role to play in keeping Australians connected and to help customers stay in touch with their loved ones, friends and colleagues.
Olympian Ian Thorpe and media host Mel McLaughlin, as well as Formula One driver Daniel Ricciardo, are among the many stars who will aim to inspire Australians to connect with others, by facilitating a call to check in with each other.
“We are all adjusting to different ways of living, working and connecting but at Optus, we are determined to do whatever we can to support our customers in this challenge,” Optus’ head of marketing Mel Hopkins says.
“Our goal, as always, is to deliver exceptional connectivity, but we also want to share ways and encourage Australians to stay positive as we find new ways forward.”
Each day, Optus will share a star’s video-call as they provide their own positivity tips and encourage other Australians to do the same; check in on a friend, family member or even a work colleague.
“We know everyone has had to make changes to the way they socialise, but we have an opportunity to keep each other positive, and we think that starts by saying G’day,” Mel McLaughlin says.
The campaign was created by creative agency TBWA\Sydney.
“The lock-down has created a wonderful window of opportunity for people to check up one another and who better to facilitate than Optus," TBWA\Sydney chief creative officer Andy DiLallo says.
"We’re really proud of the work that’s been developed in reaction to COVID and look forward to spreading the Optimism in the days and weeks to come."
It has been launched via social media channels.
Optus ambassadors’ including Olympic swimmer Mack Horton, Rugby 7s player Ellia Green, entrepreneur Taryn Brumfitt, explorer Jade Hameister and 800m runner Joseph Deng will also participate in this campaign alongside cricket stars and musicians.
“We’re on a mission to get Australians to video call each other and have a chat about what they are doing to stay positive," Ian Thorpe says.
In addition to A G’day a Day, Optus has also recently worked with TBWA on the Here to Help campaign which saw the telco place full page ads in News Corps' Sunday newspapers.
It has also recently launched the second installment of the Donate Your Data initiative in an animated spot created by Bear Meets Eagle on Fire.
The telco has also announced a range of initiatives to help keep customers connected during this time, including boosting eligible mobile data allowances, waiving eligible health workers’ Optus postpaid mobile access charges for three months, suspending payment of Optus Sport subscription fees until May 31, 2020 and making eligible fixed home broadband limited data plans unlimited until May 31 2020.
For customers who may be facing financial difficulties, Optus is offering these customers, including small businesses, support to place their postpaid mobile access charges on hold for up to 90 days and waiving late payment fees and stopping disconnection and credit collection activities until 30 April 2020.
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