Optus has partnered with Bear Meets Eagle on Fire to produce a new animated spot as part of the second installment of its ‘Donate Your Data’ initiative.
The ongoing program, which allows anyone with the My Optus app to donate some of their unused data to kids all over Australia who might need it, kicked off in December 2019.
Over 5.7 million GBs of data has already been donated.
As the country now turns to online education, remote work and telehealth to protect the community during the COVID-19 pandemic, Donate Your Data aims to help those young Australians who may not have regular access to the internet, stay connected.
“Unfortunately, some Aussie kids really are getting left behind academically and socially, because they can’t access the same things their classmates can,” Optus head of marketing Melissa Hopkins says.
“Donating a bit of your data just helps them feel more connected to all that’s going on in their lives, particularly now. It really does make a difference.”
Called ‘Jumpstart’, the spot was created in collaboration with award-winning Danish animation studio Sun Creature and shows how one boy whose jet pack has run out of power, gets a little unexpected help so he can re-join his mates who’ve already flown off into the sky.
“It’s a simple idea about empathy and sharing some of what you have,” Bear Meets Eagle on Fire co-founder Micah Walker says.
“I’m really pleased with how Louis, Guillaume and the talented team at Sun Creature helped us bring it to life. We’ve wanted to work with them for a while now.”
Credits:
Client: Optus
Creative Studio: Bear Meets Eagle on Fire
Animation Studio: Sun Creature
Directors: Louis Clichy & Guillaume Dousse
Executive Producer: Bo Juhl
Producer: Guillaume Dousse
Line Producer: Jonas Juhl
Art Director: Martin Sand Vallespir
Animation Supervisor: Mourad Elias Seddiki
Project Managers: Christine Engel Snitkjaer & Thomas Fenger
Concept Artists: Lorenzo Lanfranconi & Zhihuang Dong
Storyboard: Léni Marotte & Louis Clichy
Editors: Louis Clichy, Léni Marotte & Henrik Langergaard Jepsen
Background Painters: Coralie Nagel, Lorenzo Lanfranconi & Matthew Vince
Character Animators: Bernard Som, Christoffer Kramme, Cyrille Chauvin, Léni Marotte, Slaven Reese & Thibaud Petitpas
FX Artists: Rachid Guendouze & Thibaud Petitpas
Clean Up and Color Artists: Anna Sagadin, Bernard Som, Christoffer Kramme, Cyrille Chauvin, Kay Sales, Karsten Kjaerulf-Hoop, Léni Marotte
Compositing: Philippe Valette & Andreas Severin
Finishing: Alt.vfx
Sound & Music: Rumble Studios
Composer: Adam Moses
Sound Designer: Tone Aston
Executive Producer: Michael Gie
Media: UM and Amobee
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