Olympic ads 2016

8 July 2016

Ahead of the Rio 2016 Olympics, sponsors are rolling out big campaigns to align with the Games. Check them out here.

1. McDonald’s Olympic push celebrates the non-Olympians

As a sponsor of this year’s Rio Olympics, McDonald’s is celebrating the everyday legends who will be watching the Games at home. The fast food company recognises Aussies will be putting in the hard yards from home, enduring late nights and early mornings cheering on our competitors. In one spot, a couple is struggling to get out bed after a long night...

2. Leo Burnett stitches together the world's anthems for Samsung

The campaign, by Leo Burnett Chicago and Sydney opens with a young girl from Australia singing a line of the Botswana national anthem while holding a Samsung Galaxy S7edge. The phone then travels across the world with fans singing lines from other national anthems, making a new global anthem. Six global athletes are also featured in the ad, specially chosen...

3. Ian Thorpe and Lee Lin Chin star in Optus Olympic push

Olympic athlete Ian Thorpe fronts the new campaign from Optus alongside an all-star cast of Lee Lin Chin and the Bondi Hipsters. After Telstra stole Optus’ thunder as the official sponsor of the Rio Olympics, the telco is promoting its sponsorship title and its position of the communications and entertainment choice for Australians. The tongue-in-cheek ad...

4. The first refugee Olympians are competing for more than medals

There are 10 refugees competing in this year's Olympics as part of a team made up of displaced people from war-torn nations. It's the first ever Refugee Olympic Team and they act as a symbol of hope for the millions of refugees around the world fleeing conflict and persecution. Behind the team is a powerful ad created by Grey London to bring global...

5. Visa celebrates refugee Olympic swimmer’s heroism

Olympic swimmer Yusra Mardini's journey to Rio began in the water, escaping the violence of the Syrian war. In 2015, she helped swim her boat to safety, pulling 17 fellow refugees behind her. Visa's new ad, "The Swim," by BBDO in New York, highlights Mardini's journey from Syria to Berlin, where she currently trains and celebrates her courage and...

6. Swisse is powering Australian Olympic dreams

Swisse is working with Noisy Beast to feature 13 Olympic ambassadors in more than 45 commercials airing during The Games. The ambassadors feature in the ad include swimming champions Cate Campbell and Bronte Campbell and high jumper Eleanor Patterson. From the Paralympic team, tennis star Dylan Alcott and cycler Alex Lisney made the ad. The different spots...

7. Coke celebrates moments of joy with Olympics campaign

The campaign, by Ogilvy & Mather Brazil, continues the "Taste the feeling" positioning introduced earlier this year. It includes TV and print ads in the US that between them feature 79 Olympic athletes. The TV spots are soundtracked by 'Taste the feeling', the song created for the campaign by Avicii ft. Conrad Sewell.

8. Visa celebrates Olympic sponsorship with new film

With the countdown on to the Rio 2016 Olympic Games, Visa Europe has launched a campaign designed to "drive awareness" of the sponsorship and "generate excitement" ahead of the sporting event. The film, titled 'Heart of the Olympian', follows an athlete preparing to compete and depicts the journey he goes through in the build up to the ultimate moment; the...

9. Chobani tells stories of US athletes in Olympic push

Yoghurt brand Chobani is stressing its goodness in a new campaign telling the stories of Team USA ahead of the Rio Olympics 2016. The campaign is the company’s biggest marketing push of the year, featuring Paralympic triathlete Melissa Stockwell, wrestler Jordan Burroughs and Team USA soccer player Alex Morgan. In the main spot, we see snippets of five...

10. APN Outdoor celebrates the Aussie team for Rio

The campaign aims to bring the "hype and gravity" of the Australian Olympic team selection, by sharing it with the public.  2016 Australian Olympic Team chef de mission Kitty Chiller says: "Engaging APN Outdoor as a media partner has allowed the Australian Olympic Team to communicate with Australians when they are out and about in a way that we have not yet...

11. Telstra launches ad promoting Rio Olympic coverage

Telstra has launched an ad urging consumers to ‘Go to Rio’ and watch its Olympic coverage. The 60-second spot is set to a version of Peter Allen’s ‘I Go to Rio’ and shows sport fans both playing sport and watching sport. The voiceover says: “Watch every event in Rio Live with the Olympics on Seven and Telstra”, promoting the 'Olympics on Seven' app. Optus...

12. Visa's Olympic carpool

Visa has launched what it describes as "the most ambitious integrated Olympic Games campaign" in the company's history. The spot is based on a carpool sequence that features a host of Olympic stars and Visa ambassadors to the music of Edwin Starr's 25 Miles. The film follows athletes as they join a fun carpool to the Rio 2016 Olympic Games, using...
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