XXXX Gold are hijacking the classic Christmas spot with an ad all about cricket.
XXX Gold has is reinventing the classic Christmas ad and making it all about cricket to promote its position as the official beer of the Australian cricket team.
The ad, created by Host/Havas, follows on from the launch of the tech enabled Goldie at the start of The Ashes.
“No summer campaign would be complete without a big, cuddly Christmas ad. But this year we left that to everyone else and in the true beer advertising spirit we decided to hijack Christmas instead," says Host/Havas chief creative officer Darren Spiller.
“We wanted to celebrate our role as the official beer of the Australian Cricket team the only way we know how. Off the back of the Goldie and all the work we’re doing at ground over The Ashes, this spot feels like the perfect extension of our campaign to remind people that cricket season is best spent with friends and family, XXXX Gold in hand,” says Richard Knight, XXXX Gold marketing manager.
The spot was released online today and will appear during the Perth Test broadcast and throughout the rest of Summer on Nine.
Client Credits: LION/XXXX GOLD
Brand Director: Jack Mesley
Marketing Manager: Richard Knight
Brand Manager: Chris Allan
Brand Manager: Christina Reid
Marketing Manager- Partnerships: Rob Vercoe
Agency Credits: Host/Havas Sydney
CCO: Darren Spiller
Creative Director: Chris Little
Senior Writer: Hadleigh Sinclair
Senior Art Director: Jack Delmonte
Group Account Director: Anthony Moore
Account Manager: Andrew Dengate
CSO: Olly Taylor
Planning Director: Kent Pearson
Senior Broadcast Producer: Stephanie Cameron
Production Credits: Revolver
Director: Trevor Clarence
DOP: Crighton Bone
Executive Producer: Pip Smart
Producer: Alex Kember
Connections Agency: UM