Maccas makes cups Snappable for summer

15 December 2016

Advertiser: McDonald's

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You can now put a Snapchat filter on your McDonald's cup - because this is 2016.

Maccas is tapping into millennials love for Snapchat, creating Snapchatable cups that will roll out in restaurants this summer.

The cups unlock a suite of Geofilters throughout summer with a unique Snapcode printed on the cup. The most creative Snaps sent to @Maccas will be featured on their daily Story.

A unique series of Snapchat Geofilters and Lenses will also form part of the summer campaign, allowing customers plenty of opportunities to get creative and share their ultimate summer moments.

Mark Wheeler, director digital, McDonald's Australia says: "Snapchat is all about getting creative and expressing yourself. We’ve decided to have some fun with our new cups, which lets Snapchat users visiting McDonald's access a custom filter or play with an animated lens right on our cups."

Maccas was the first advertiser in Australia to advertise on Snapchat, creating a Geofilter that turned users' faces into a burger and chips.

Aden Hepburn, MD and ECD, VML Australia says “We’re excited to bring Australian-first experiences to the platform and think customers will have a lot of fun with the ‘Snappable’ cups.”

Credits

McDonald's

Director Digital - Mark Wheeler

Director Marketing - Jo Feeney

Senior Brand Manager - Tim Kenward

Digital Media Manager - Sarah Harrington-Birch

Brand Manager - Amanda Belz

Digital Engagement Manager - Zoe Condon

VML

Managing Director & ECD– Aden Hepburn

Creative Group Head – Frank Martelli

Associate Creative Director – Matt Geersen

Art Director – Louise McQuat

Designer/Illustrator – John Reyes

Senior Copywriter - Sean Vrabel

Producers – Rebeckah Bakouris , Edward Krause, Matt Barber

Senior Account Director – Simon Kawaguchi

Senior Account Manager – Ellyn Dupuis

Strategy Director – David Di Veroli

Senior Strategist – Louise Peacock

Social Media Manager – Christian Love

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