Heinz has let the dogs out for the Super Bowl

2 February 2016

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The ad takes the bun for cutest Super Bowl spot so far

Heinz has released its ad for the Super Bowl starring dachshunds, otherwise known as sausage dogs, dressed in hot dog costumes running towards a family dressed as condiments. It’s pretty much the cutest thing we’ve seen since Budweiser’s Clydesdale and puppy commercial in 2014.

In the 30-second ad, there is a wiener stampede with hundreds of hot dogs running across a grass plain with Harry Nilsson’s ‘Without You’ playing in the background. As the dogs jump into the sauce bottle's arms the voice over says: “It’s hard to resist good taste”. The dogs then continue to lick the Ketchup's faces. Yum.

Heinz appeared last year during the 2014 Super Bowl with a spot from Cramer-Krasselt, Chicago.

CREDITS
Agency: DAVID Miami
Founder, Chief Creative Officer: Anselmo Ramos
CD (Copywriter): Russell Dodson
CD (Art Director): Antony Kalathara
Copywriter: Juan Pena
Art Director: Ricardo Casal
Planner: Paul Ramirez
Head of Global Production: Veronica Beach
Sr. Producer: Yamaris Leon
Managing Director, Head of Account Services: Paulo Fogaca
Account Director Carlos Rangel
Account Supervisor: Juan Nunez
Head of Business Affairs Manager: Ann Marie Turbitt

Production:
Production Company: Biscuit
Director: Jeff Low
DP: Dan Holland
Executive Producer: Colleen O'Donnell
Line Producer: Kwok Yau
Casting Agent: Hannah Birkett
Secondary Prod Co: AFS
SecondProd contact: Brin Kushner

Editorial Company: Cut + Run
Edit house contact: Carr Schilling
Editor: Jay Nelson
Assistant Editor: Brandon Iben
Post Producer: Gail Butler

Animation/Graphics Co.: The Mill
Telecine Place:The Mill
Online Place: The Mill
With Whom: Tim Byrd
Record Mix Place: Eleven Sound
With Whom: Jeff Payne
VFX & Design: The Mill LA
Senior Executive Producer: Sue Troyan
Executive Producer: Enca Kaul
Senior VFX Producer: Kait Boehm
Production Coordinator: Chris Lewis
Shoot Supervisor: Tim Bird
Executive Creative Director: Phil Crowe
Creative Director: Tim Bird, John Leonti
2D Lead Artist: Tim Bird
3D Lead Artist: Nick Lines
2D Artists: Peter Hodsman, Rob Winfield, Remedy Huynh, Sarah Marikar, Anthony Petitti
3D Artists: Danny Yoon, Jacob Bergman, Katie Yancey, Ruel Smith, Fabian Elmers, Monique Espinoza, Jason Jansky, Charles Stoniolo
Colour: The Mill
Executive Producer, Colour: Dee Allan
Colour Producer: Natalie Westfield
Production Coordinator, Colour: Evan Bauer
Colourist: Fergus McCall
Colour Assist: Elias Nousiopoulos + Nate Seymour

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