Puppy love

24 March 2016

Dogs are man's (and advertisers) best friend. From a wiener stampede to a free puppy subscription service, take a look at all the four-legged fur balls in these campaigns.

1. Never leave your dog behind, says RSPCA

RSPCA NSW has released an online video highlighting the dangers of leaving dogs in cars. Created by Saatchi & Saatchi, Sydney, the short video titled 'Nodding Dog' highlights the simple but brutal fact that it can only take a short six minutes for a dog to die in a hot car. RSPCA NSW executive manager marketing, Paige Gibbs, says each year the lives of...

2. Heinz has let the dogs out for the Super Bowl

Heinz has released its ad for the Super Bowl starring dachshunds, otherwise known as sausage dogs, dressed in hot dog costumes running towards a family dressed as condiments. It’s pretty much the cutest thing we’ve seen since Budweiser’s Clydesdale and puppy commercial in 2014. In the 30-second ad, there is a wiener stampede with hundreds of hot dogs...

3. Puppies visit kittens at Whiskas Kitten Kollege

A French bulldog puppy is shown bonding with kitten students during an exchange programme as part of Whiskas' Kitten Kollege campaign on YouTube. Scenes include the puppy watching ‘Spayed in Chelsea’ with a kitten pal in the adorable spot. It ends with the dog leaving Kitten Kollege to return to ‘collège des chiots’, which is enough to bring a tear to...

4. Free puppies forever

Seeing Eye Dogs Australia has just launched the world’s first puppy subscription service. ‘Free Puppies Forever – The Puppy Subscription Service’ allows families to look after adorable puppies until they are ready for Seeing Eye dog training. If you sign up, you will get a free puppy with free food, free vet care and even a free helper to look after your...

5. Video: UberPuppies are here

Need a cuddle from a furry friend? Uber has teamed up with Purina’s Pets at Work mission and local animal shelters to bring UberPuppies to you. Between 12pm and 4pm today, go to your Uber app and request the ‘puppies’ option to enjoy 15-minutes of puppy love. It is the best news since, well, UberKitties. And if you fall inlove with an Uber pup, you can take...

6. KFC and Ogilvy use man's best friend to sell burgers

The campaign uses the relationship between a man as his dog as the centrepiece to promote the KFC Original Recipe Burger. The 60-second clip, by Ogilvy Sydney, follows the story of a tradie and his dog, who he rescues from a construction site. The spot shows a bond between a man and his dog, based around the idea that there is also a bond between a man and...

7. Animals Australia takes aim at puppy factories

The campaign, by creative agency Loud, is hinged on research that 9 out of 10 people research their new puppy online and that 90% of those are actually sourced from a "puppy factory." In an effort to build awareness, the campaign will show real footage of the conditions in puppy factors, urging consumers to understand what their beloved pet may have...

8. Sexy Puppy Workout

Mack Boots, safety boot company has kicked off a TV campaign featuring a busty model working out in her Mack Boots in front of her mesmerised puppy.

9. We're for puppy dogs

Whybin\TBWA credits:Executive creative director: Scott WhybinCopywriter: Paul HastingArt director: Peter KirwanTequila credits:Creative director: Russ TuckerAssociate creative director: Carl ReynoldsArt director: Glenn ChristensenCopywriter: Simon Furey Pedigree will launch a nationwide "We're for puppy dogs" campaign with a revamped website and new TV...
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