UK feminine hygiene brand Bodyform has launched a new campaign which aims to break down taboos around periods and exercise.
The ad shows women doing various sporting exercises not typically associated with women, such as BMX riding and boxing, with bleeding noses, gashed legs or scraped hands. The tagline reads ‘no blood should hold us back’.
The idea is periods shouldn't stop us from keeping fit and is part of a wider campaign, titled Red.Fit, which encourages women to become more mentally and physically motivated.
Credits
Agency: Abbott Mead Vickers BBDO
Client: Bodyform
Directors: Jones + Tino
Production Company: Stink
Global Brand Manager: Martina Poulopati
Company: SCA Feminine Hygiene
Marketing Director: Nicola Coronado
Marketing Controller: Traci Baxter
Company: Bodyform UK
Creative Director: Toby Allen
Creative Director: Jim Hilson
Copywriter: Caio Giannella
Art Director: Diego Oliveira
Agency Planner: Sophie Lewis
Agency Planner: Pippa Morris
Agency Account: Sarah Douglas
Agency Account: Tamara Klemich
Agency Account: Anna Holloway
Agency Account: Bogi Horvath
Agency Producer: Edwina Dennison
Art Producer: Kirstie Johnstone
Partnership Director: Matthew Harrington
Company: AMV Pulse
