No one likes a cowboy. Well, feeling like one anyway.
Nowbody likes a cowboy. That's the gist of a new campaign from U by Kotex continuing that grand old tradition of making men everywhere squirm by matter-of-factly discussing that thing that happens to women when Aunt Flow comes to town. You know the one.
Anyway.
The new campaign for U by Kotex's Ultrathins range - by branding agency SHIFT - plays off research that 93% of women have experienced and don’t like the "gross" feeling they sometimes get when wearing a pad. Women no longer have to walk like Butch Cassidy and the Sun-Dance Kid. The campaign will be followed by mobile advertising giving women access to free samples, native content with Buzzfeed as well as Facebook and Instagram promotions. The TVC will air during programs including Big Bang Theory, Wonderland and The Bachelor.
It's clever, funny, and guaranteed to make grandpa blush. Take a look for yourself.
SHIFT Credits:
Director of Art: Raj Rabindranath
Art Director: Cassandra Jamcotchian
Agency Producer: Wendy Gillies
Writers: Pete Watman/Lisa O’Neill
General Manager: Kate Meyer
Account Service: Jen Clarke/Martin Colahan
Production House: The Pound
