Facebook targets ad industry with CMO content series

6 December 2017

Advertiser: Facebook
Creative Agency: WiTH Collective

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As part of its efforts to better connect with marketers and prove the results it says it can deliver, Facebook has launched a content series called face-2-face, featuring nine high profile Australian marketers.

Facebook is on a mission to better demonstrate the success it claims it can deliver to brands that use its platform to connect with consumers.

As part of that mission, Facebook has launched a major campaign featuring interviews with some of Australia's top marketers about the ways they use facebook alongside other platforms and the effect it has on their marketing. 

Facebook enlisted Jules Lund, former radio presenter and founder of influencer network Tribe, to interview nine high profile marketers including Adam Ballesty, Diageo innovation and marketing director and Brent Smart, IAG CMO, on some of the issues they face as marketers and what challenges they see ahead of 2018.

The interviews touch on the skills a marketer needs to stay relevant, the importance of customer centricity and how to tap into creativity in long and short-form video. 

Other marketers involved in Face-2-Face include CMO of Qantas Loyalty CMO Jo Boundy, Tourism Australia CMO Lisa Ronson, SWEAT CEO Tobi Pearce, Koala Hhad of performance Media Phil O'Connor, Collective Hub founder and editor in chief Lisa Messenger, HiSmile co-founder and Director Alex Tomic and Head of Digital and Business Development of Warner Music Australia Simon Cahill.

The campaign, created by With Collective and media agency Gyro, is rolling out this week.

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