Australian gardeners advised ‘You oughta go Hortico’

2 October 2019

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Video-driven advertising agency Mammal has created a series of 15 second spots to show off Hortico's great value and great results.

National garden care brand Hortico has returned to Australian screens with a new campaign developed by Mammal, Sydney.

The range of 15 second spots will run online and on broadcast TV, recommending that to get great value and great results in your garden, ‘You oughta go Hortico’.

“Hortico promises effective, no-fuss gardening solutions at affordable prices, and we think we’ve got the balance of tone, facts and fun just right," Mammal creative partner Luke Chess says.

“You can see this in the call to action end line we’ve developed for the ongoing campaign: ‘You oughta go Hortico’.”

Hortico marketing director Paddy Bryans is also enthusiastic.

“As a brand that’s been around for over 70 years, Hortico is an Australian gardening institution," Bryans says.

"We’re proud to continue the Hortico story through work that’s noticeable, memorable, and has the brand thoroughly baked-in.”

Hortico is a national range of garden care products, available at Bunnings Warehouse. The business was first registered in 1946.

Mammal is a video-driven advertising agency that creates on-screen communications solutions for any device or platform. They work strategically and creatively across any or all of the customer journey, solving marketing problems by ‘thinking in video’.

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