Chopular Culture
| Advertiser: | Meat & Livestock Australia |
| Creative Agency: | BMF |
| Added: | 11 January 2012 |
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UMMeat & Livestock has rolled out its annual 'Lamb' campaign with Lambassador Sam Kekovich. This year, the campaign takes aim at the more ridiculous elements of pop culture.
The 90-second traditional 'address to the nation' launched on television yesterday, followed by the release of a three minute music video clip, "Barbie Girl" online.
The music clip is a reworking of 1990s pop group Aqua's "Barbie Girl", featuring Melissa Tkautz, Justice Crew and Richard Wilkins in addition to Kekovich.
Production company: Jungle Boys
Click here to read AdNews' Q&A with Sam Kekovich.
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