News Limited's the Herald Sun has unveiled the details of its freemium model that will launch next Monday, banking its success on AFL and crime coverage.
The digital pass will be offered to subscribers for $2.95 per week, coincinding with a multi-media package that offers access to content via the website, a mobile-site and the iPad app, which will soon be available on android.
The website will have a prominent focus on AFL and crime coverage.
There will be a free two month trials available until 30 June, and current print subscribers will receive a free digital pass for up to 12 months.
The bundles for the digital pass vary and include: full digital access plus newspaper delivery on Saturday and Sunday for $4.95, full digital pass plus newspaper delivery Friday to Monday for $5.95, and full digital access plus newspaper delivery every day for $8.95.
Herald & Weekly Times managing director Peter Blunden said: “The expansion of our business across multiple platforms will enable us to remain competitive for the long term.”
Through the digital pass, readers will have access to selected content, opinion, exclusive news, sport, entertainment and analysis.
The Herald Sun's senior columnists, including Andrew Bolt, Mark Robinson, Terry McCrann and Susie O'Brien would only be accessible to subscribers.
Blunden said: “Digital pass subscribers will be able to access new SuperFooty content including Australia’s No.1 second-screen experience for AFL matches.
“We’ve built a fully interactive match centre with scores, stats, fixtures, live chats, live SuperCoach points, news, video and social media interaction.
“There is an insatiable appetite for footy coverage in Victoria, and our army of football reporters is second to none.”
The TrueCrimeScene section will be anchored by veteran Victorian detective Charlie Bezzina with on-the-spot reports.
The launch of the digital pass will be supported by a comprehensive marketing campaign across TV, press, digital display, digital performance and search media worth more than $5 million.
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