Telstra has confirmed to AdNews it has once again cut jobs from its advertising and directories arm Sensis, with 110 staff members facing the chopping block.
The cuts are predominantly from its Yellow Pages sales division, with a small number of cuts from the Corporate Support functions.
The redundancies come as the company focuses on digital growth, investing in technology that will provide more efficient service for customers. Telstra will invest further in online self-service tools, electronic processing and value packages that make it easier for customers to manage their Yellow Pages advertising.
In November last year, Telstra revealed that it had cut 80 jobs from the Sensis division, totalling around 200 redundancies in 2011. They followed a 6.4% downturn in revenue last August where Sensis' total income dropped by 5.9% to $1,787 million.
Telstra spokesperson Damian Glass said: “These changes are a critical part of our program to maintain and build market leading customer solutions. We are focused on supporting the people impacted and will provide them with generous redundancy provisions as well as access to redeployment and job search programs.”
As part of its investment in its online revenue performance, Telstra created its Advertising Network in September last year, which merged Telstra's Bigpond, Sensis and Classified advertising operations. A number of redundancies followed the creation of the business.
The people affected by the most recent spate of cuts will leave the company on Friday 3 February.
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